About Us
Two brothers, a garage, a passion that has made its way.
AlPassoFood was founded in Rome in 2020 by twins Lorenzo and Emmanuel, who wanted to change the way people shop. Today, it's a network of over 210 small Italian producers, a shop in Rome, and thousands of families who choose real food every week.
It started in a garage. During lockdown.
Rome, spring 2020. Empty shelves. Desire to cook better, frustration at finding substandard ingredients. Lorenzo, an economics graduate, had just lost his job in tourism, and Emmanuel, recently graduated with an engineering degree. They found themselves under the same roof on the outskirts of the city. In Sacrofano, near Rome, they had always sourced directly from small local farmers: familiar faces, authentic products, fair prices.
"We kept seeing supermarkets empty or full of low-quality products," Lorenzo says. "While the producers we knew had extraordinary products that they could no longer sell. Two worlds that didn't communicate: the countryside and the city."
The idea was born like this, almost as a game. The first warehouse is the family garage in Sacrofano. The first deliveries are made by the brothers themselves, with the family van. "Think about growing"they tell the producers,"we'll take care of the rest". That phrase is still AlPassoFood's promise today.
Over the years, the project grew: from the garage in Sacrofano to a full-fledged warehouse, the network of producers expanded, and the first regular customers arrived. At the end of 2025 the logistics will be moved to Rome, to be closer to daily deliveries. The first physical shop will open in December 2025, at Via Girolamo Benzoni 18: the first food concept store in Rome, where you can come and personally choose the products of our producers.
Lorenzo and Emmanuel Merone, the twin brothers who founded AlPassoFood
Our mission
Shorten the supply chain. From the producer to your table, without shortcuts.
Let's search
We visit small farmers and producers in person. We get to know them, we understand how they work, we see where they grow and raise their produce. We often discover them through other producers who already work with us: that's how trust is built, hand in hand.
We select
Only genuine companies: organic, biodynamic, permaculture, and syntropic. Heirloom seeds, Slow Food® Presidia, and Demeter certifications. Each producer is visited and tested in the field: if we wouldn't eat that product, we wouldn't sell it.
We withdraw
We collect the goods in our refrigerated vans. Picked in the morning, on the road in the afternoon, and delivered to the warehouse that evening. Just a few hours pass between the moment a product leaves the field and the moment it reaches you.
We deliver
In Rome, our vehicles arrive in the late morning, and throughout Italy, we deliver with express courier 24/48 hours a day. The cold chain is never interrupted, from the producer to your doorstep.
The founders
Two twins with different backgrounds who found themselves in the same project.
Lorenzo Merone
A graduate in economics, he's an agricultural entrepreneur, beekeeper, and IT expert. He oversees the scouting and selection of small producers, the digital side (platform, marketing, communications), and customer relations. He's the face you see when you visit one of our producers. When he's not in the fields or among his bees, he's in front of his computer.
Emmanuel Merone
An engineering graduate, he handles all logistics: collections from producers, warehousing, refrigerated transport, and customer deliveries. He's the face you see when your box arrives at your home in Rome.
Besides usThe team includes warehouse workers, delivery managers, and customer service representatives. We work every day with the same starting point: bringing real food to the tables of those who choose us.
Our producers, our friends
Every product we sell has a name, a face, a territory. Here are some of them—you'll find over 210 in the this page.
Why choose us
Guaranteed quality
We select only the best local producers. Each product is the result of a conscious choice, never a commercial convenience.
Vastness of choice
Fruit, vegetables, meat, cheese, wine, bread, pasta, pantry items, desserts, and household items. A complete shopping experience, all from small producers.
Refrigerated transport
Delicate products travel in temperature-controlled refrigerated vans. The cold chain is never broken.
Passion and competence
We're a young team who love healthy food. We work with producers who have become our friends over time, and it shows.
The shop in Rome, opening in December 2025
From the garage in Sacrofano to first shop.
A December 2025, after starting from the family garage in Sacrofano, we opened our first shop in Via Girolamo Benzoni 18A, RomeRome's first food concept store, where the flavors of our small producers take on a physical space, a real life, and can be tasted and chosen in person.
Our goal is only one: return to the flavors of tradition, rediscovering the products that have shaped Italian cuisine and that were at risk of disappearing, and bringing them in the coming years — to the tables of those who choose to eat well, truly, with respect for those who grow them.
Now we are certified organic
EU Regulation 2018/848 — Sidel Spa control (IT-BIO-012). Discover our batch-traced supply chain.
Our story continues with you.
Every order supports a small producer. Every box brings authentic flavor to your table.
